A Great Place to Play: Hirsch & Associates and City Fields Foundation

Together, Hirsch & Associates and City Fields Foundation created a bold vision, public-private partnership and joint family project to make San Francisco a better place to live.  In 2005, Bob, Bill, and John Fisher — sons of The Gap retail store founders Doris and Don Fisher —asked Hirsch & Associates to help them consider ways in which a large philanthropic investment could make their San Francisco hometown a more livable place for families and children.

Hirsch & Associates helped the family prioritize a broad range of community needs and conducted research – including stakeholder interviews – to identify their focus on revitalizing dilapidated playing fields in underserved neighborhoods.  To take the idea from vision to reality, Hirsch & Associates drew on our deep knowledge of the political landscape, working with the Fisher brothers and the San Francisco Recreation and Parks Department to establish the City Fields Foundation. To date, this $52 million public-private partnership has renovated 21 athletic fields in nine city parks, helping more than 2,400 children play on 200 new youth teams throughout the city.